This led to prices around $319 and $249 for the R9 290X and R9 290 as recently as the GTX 980 Ti launch, for example. Meanwhile the other factor at play here is that AMD significantly cut 290 series prices in the months since the Maxwell 2 launch to recover from the situation and improve the competitive positioning of the products since they lacked the performance edge. And since AMD is not replacing Hawaii with another chip at this performance level any time soon, this means that Hawaii is what AMD has available to throw at the sub-Fury market. NVIDIA undercut AMD on price while beating them at performance and acoustics, which put AMD in a difficult situation. The first reason is simply because as AMD’s former flagship GPU, it was Hawaii and the 290 series that took the brunt of the blow from the launch of NVIDIA’s Maxwell 2 architecture launch in 2014. These two cards are based on AMD’s Hawaii GPU, previously used for the R9 290 series, and of all of the cards in this refresh, these cards may very well attract the most interest for a couple of different reasons. Last but not least among the numbered 300 series stack are the top two cards and the only cards not to exist in some form in the OEM lineup, the R9 390 and R9 390X.
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